Carol Bettencourt

Carol Bettencourt is a seasoned Broadcast Systems Expert with a diverse background in product expertise, industry relationships, technical training, customer success, marketing, and business planning and development.

With extensive product expertise in graphics creation, fulfillment and playout automation, switchers, newsroom computer systems, digital asset management, MOS workflows, and sports scoreboard integration, Carol has served notable clients such as DirecTV, Comcast, Kansas City Chiefs, The Colbert Report, and more, implementing graphics workflows, designing graphics, and providing training.

Carol's technical training and customer success skills shine through her experience as a project manager for complex documentation projects, designing and delivering interactive learning content, and creating a variety of training materials like user guides, installation manuals, help files, training videos, and manuals.

In the realm of marketing, Carol excels in SEO, social media content creation and management, and the creation of successful email sales funnels.

Her business planning and development acumen is demonstrated through her track record of starting, purchasing, and selling small businesses, managing commercial leases, contracts, equipment purchases, and service sales, organizing promotional events, developing marketing collateral, staff training and policy implementation.

Carol Bettencourt has a solid educational foundation with a Bachelor of Science in Biochemistry from Furman University, coupled with advanced coursework in computer science and English composition.

Her professional journey includes holding key positions such as Vice President of Marketing at Chyron, President at Tango27, Director of Product Marketing at Chyron, Manager of Strategic Marketing Projects at Chyron, Lead Training Content Producer at Ross Video, Vice President, Product, Partner, and Customer Development at Compix Media, Senior Product Specialist at Avid, Principal Consultant, Broadcast Systems at Artisan Broadcast, Lead Technical Writer at Pinnacle Systems, and Founding Director at Artisan Dance Studios.