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Aashi Gupta
Passionate Lifesciences Marketer - I ideate quirky ROI-driven campaigns - Genomics - Marketing Communications - Branding - Analytics
Professional Background
Aashi Gupta is a talented marketing professional with a unique blend of expertise in both science and marketing, particularly within the Lifesciences industry. With a career spanning various positions in prestigious organizations, Aashi has honed her skills in marketing strategy, brand development, and customer acquisition. Currently serving as the Digital Marketing Associate Manager at Merck Group, she leverages her extensive knowledge to craft effective marketing strategies that resonate within niche markets. Aashi's work emphasizes the importance of data-driven decision-making, ensuring that marketing campaigns achieve optimal Return on Investment (ROI). Her previous roles, including a Product Specialist at Premas Life Sciences Pvt Ltd and Solutions Consultant at BlueApple Technologies, have equipped her with a deep understanding of product positioning, allowing her to create innovative marketing approaches that capture and retain audience interest.
Education and Achievements
Aashi's educational journey has laid a solid foundation for her successful career in marketing and biotechnology. She achieved an impressive 10 CGPA in high school at St Mary’s School, which speaks to her dedication and academic ability. Furthering her education, Aashi pursued a Bachelor of Technology (B.Tech) in Biotechnology from Invertis University, where she developed a profound understanding of the scientific principles that underpin Lifesciences technologies. Aashi expanded her marketing knowledge by completing a Post Graduate Diploma in Business Administration (PGDBA) with a focus on Marketing at the Symbiosis Institute of Management Studies, a program well-regarded for its rigorous curriculum and practical approach to marketing strategies.
Her academic achievements set the stage for Aashi to fulfill her goal of merging her interests in science and marketing. Along the way, she has engaged in various internships, including her role at the Centre for Cellular and Molecular Biology, which provided her with valuable insights into the cutting-edge developments within the field.
Notable Achievements
Over her career, Aashi Gupta has made measurable impacts through her strategic marketing initiatives. Her infectious enthusiasm for marrying science and marketing helps clients build robust brand identities and establish a loyal customer base. Her ability to think outside the box is a hallmark of her approach, resulting in whacky ideation that differentiates products in competitive landscapes. Aashi has a knack for leveraging digital channels effectively to broaden reach and enhance brand visibility, ensuring that campaigns resonate strongly with targeted customer segments. She is always seeking to expand her skill set and adapt to new marketing trends, proving to be a valuable asset to any organization she works with.
Aashi is enthusiastic about collaboration and is always open to engaging with like-minded professionals. She invites potential clients and partners to connect, expressing her eagerness to take creative marketing shots together. With a commitment to elevating brands in the Lifesciences sector and maximizing marketing effectiveness, Aashi Gupta continues to carve out a niche for herself as a dynamic marketer who delivers results.
tags:[
Lifesciences marketing
Digital marketing
Biotechnology
Brand development
Data-driven marketing
Customer acquisition
Market strategy
Marketing campaigns
Sales strategy
Innovative marketing
Product positioning
Location
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