Aarti R.

Aarti Ruparell is an accomplished innovation and strategy leader with a focus on emerging technology. She has a proven track record in cross-functional collaboration and can manage external teams adeptly to ensure the successful delivery of high-quality work. Her expertise lies in product development and strategy, business development, and consumer strategy. Ruparell's forte lies in the fitness space, where she leverages emerging technologies to create successful products that have truly meaningful impacts on business. Her innovation team has a strong understanding of web design, branding, and business strategy, and they use it to create successful executions such as native in-app chatbots, Alexa Skills, and personalization enabled by beacon/sensor technology. She also possesses excellent design and user experience skills with proficiency in SketchApp and Adobe Platforms.

Ruparell received her Master of Fine Arts in Design and Technology from Parsons School of Design, and her Master's Degree in MSc Media Management from The New School. She also completed her BBA in International Business and Honors Bachelor of Business Administration (BBA) in International Business from Wilfrid Laurier University, where she concentrated on International Business.

Before joining Equinox as Digital Strategy & Innovation Lead, Ruparell has had extensive work experience in different organizations. She worked as an e-Commerce Manager at Solstice Sunglasses and Premium Products Division at L'OREAL. She has also consulted for social media, E-commerce, and digital strategy firms like L.A Bruelle, Betty Cohen Media, Veganito, and GFHustle. She has worked in Marketing and e-Commerce for brands like Melissa Shoes and FX4 Boutique. Ruparell has also worked as a Fashion Office at Bloomingdales, Fashion and Beauty Editor at Trendcetera Magazine, JTM at StyleCaster, Creative Services at Michael Kors, Visual Merchandising at Carlos Miele, GBP - Wealth Management at RBC, and Commercial Banking at Scotia Bank.