Aarron Taylor

Aarron Taylor is the Founder and Design Director at Backlash, a London-based creative agency specializing in experiential marketing, particularly within the beauty and retail sectors. He co-founded Backlash in 2017, aiming to provide innovative and accessible marketing solutions that challenge traditional agency models. The agency focuses on creating immersive experiences for brands, leveraging Taylor's extensive background in design and marketing.

Professional Background

• Experience: Aarron has over 16 years in the creative industry, having held various roles prior to establishing Backlash. His previous positions include:
  • Design Director at Playmaker XM (2016-2017)
  • Senior Designer at Playmaker XM (2014-2016)
  • Design Director at Tribe Marketing Ltd (2016)
  • Senior Designer at Tribe Marketing Ltd (2014-2016)
  • Additional roles at Haygarth, Electrify Worldwide, and Blazinstar Experiential.123

Education

Aarron holds a BA (Hons) in Illustration from Southampton Solent University (2005-2008) and a B-Tec Foundation in Art & Design from the Kent Institute of Art & Design (2004-2005).2

Agency Focus

Backlash aims to make "big agency" experience-driven ideas accessible to a wider range of clients by offering tailored services in:

• Experiential marketing
• Retail activations
• Pop-up shops
• Digital experiences.13

Aarron's leadership at Backlash emphasizes creativity and collaboration, striving to deliver impactful marketing solutions while also prioritizing sustainability within the industry.1