Aaron Tan

Aaron Tan is the Chief Executive Officer and co-founder of Carro, a leading online automobile marketplace in Southeast Asia. Founded in 2015, Carro has rapidly grown to become the largest car marketplace in the region, achieving unicorn status with a valuation exceeding $1 billion. Under Tan's leadership, the company has expanded its operations across several Southeast Asian countries, including Singapore, Malaysia, Indonesia, and Thailand, and is planning further expansion into markets like Japan.13

Background and Career

Tan's entrepreneurial journey began at a young age; he started his first company at just 13 years old. He has a background in venture capital, having worked at Singtel’s venture-capital fund before transitioning back to entrepreneurship with Carro. His experience includes founding multiple tech startups and selling them before reaching adulthood.23

Achievements

In recognition of his contributions to the digital automotive solutions sector, Tan was named Ernst & Young Entrepreneur Of The Year in November 2021. This accolade came shortly after Carro was highlighted by Singapore's Prime Minister during a national address.1 Tan emphasizes innovation and technology in Carro’s operations, implementing AI and machine learning to enhance customer experience and streamline processes.4

Vision for Carro

Tan envisions Carro as akin to "Amazon.com for cars," focusing on providing a seamless online buying and selling experience for vehicles. The company operates across three main verticals: an auto marketplace, financial services including its own insurance offerings, and after-sales services.23 He aims to maintain profitability while scaling the business further, with aspirations for a stock market listing within the next 18 months.3

Personal Philosophy

Tan is known for his straightforward approach and resilience in navigating challenges within the competitive automotive market. He believes in leveraging technology to create operational efficiencies and enhance customer satisfaction.45

For more detailed insights into his professional journey and current role at Carro, you can find him on LinkedIn under the username aarontan.