Aaron Paquette

Aaron Paquette is a seasoned media professional with a deep passion for the industry. With over a quarter century of experience, he has worked with a wide range of media companies, from tech giants to startups, providing valuable insights and strategic guidance.

His expertise lies in testing content, advising on digital strategies, measuring customer satisfaction, identifying influencers, and connecting with cultural moments. Aaron has a keen understanding of consumer preferences, particularly among Gen Z, Millennials, Black, and digital-first audiences, specializing in unscripted, short-form, user-generated, and premium content.

Throughout his career, Aaron has conducted numerous tests, attended focus groups, managed brand health trackers and segmentation studies, and overseen Insight Communities. He has built lasting relationships with clients, colleagues, and brands, some spanning over a decade. Aaron is dedicated to helping clients improve viewership, subscriptions, followers, event attendance, message credibility, and overall platform engagement.

Aaron Paquette's educational background includes studying at San Marino HS and earning a Bachelor of Science in Business Administration with a Marketing Emphasis from the University of Southern California's Marshall School of Business.

Currently, Aaron is the Founder & Chief Strategist at AccelerateSG within SmithGeiger Group. Prior to this role, he held executive positions at notable companies such as Screen Engine, LLC, Maru/Matchbox, Vision Critical, Nielsen Entertainment, OTX, and Sony Pictures Entertainment. Additionally, Aaron began his career as a Research Analyst at CBS.