Aaron John Nielsen

Aaron John Nielsen is the Creative Lead at Midnight Health, a role he has held since November 2021. With over 24 years of experience in the design and advertising industries, Nielsen has transitioned from being a graphic designer to a prominent figure in creative leadership, focusing on integrating healthcare and technology through innovative design.

At Midnight Health, he has been instrumental in significant branding projects, including the recent rebranding of hub.health, where he emphasized the importance of trust and reliability in healthcare design. Nielsen's approach to branding combines aesthetics with a deeper mission of inclusivity and accessibility in healthcare, as reflected in the vibrant new identity of hub.health which aims to empower Australians in managing their health digitally.124

His career has included various creative roles, showcasing his versatility and commitment to enhancing user experience through thoughtful design. Nielsen's work is characterized by a focus on professionalism, trust, and a playful yet bold visual identity, which he believes are crucial in the healthcare sector.153