Aaron Cheris

Aaron Cheris is a seasoned retail leader with a strong background in developing customer-centric growth strategies and implementing key elements to drive business growth.

His expertise spans various areas including omnichannel retail, customer experience enhancement, market segmentation, and loyalty/rewards programs.

Aaron Cheris has held leadership roles at Bain & Company, where he served as the Head of the Americas Retail practice and the Head of the Americas Customer Strategy & Marketing Practice.

He is renowned for his in-depth knowledge in supporting private equity firms, having been involved in over 300 due diligence efforts and numerous portfolio assignments.

Aaron Cheris pursued his education at Stanford University Graduate School of Business, where he obtained his MBA, and at Occidental College, where he studied Economics & Political Science.

Throughout his career, he has contributed to various organizations, including serving as a Partner and Global Ecommerce/Marketplaces Sector Leader at Bain & Company and holding board positions at Shafer Vineyards and Cycle Gear.

His extensive tenure at Bain & Company includes roles such as Partner & Americas Retail Practice Head, Partner & Americas Customer Strategy & Marketing Practice Leader, Partner & Global Product Lead in NPS/Loyalty, and other managerial and consultancy positions.

Beyond his corporate engagements, Aaron Cheris has also gained experience in project management during his time as an Interim Project Manager at the San Francisco 49ers and has honed his business development skills while working at Fairmont Hotels & Resorts.

With his diverse background and expertise, Aaron Cheris continues to be a significant figure in the retail and customer strategy landscape, contributing valuable insights and strategies to drive business success.