Aaron Cheng

Aaron Cheng is the Vice President of Digital Health at Shoppers Drug Mart, a position he has held since August 2022. Based in Toronto, Ontario, he is recognized as a versatile executive with significant experience in building and scaling large technical teams, particularly in fast-growing start-up environments.

Professional Background

• Current Role:

  • VP, Digital Health at Shoppers Drug Mart
    • Focuses on integrating digital health solutions within the retail pharmacy landscape.

• Previous Experience:

  • Chief Product Officer at Felix Health (April 2021 - August 2022)
    • Launched mental health as a therapeutic category and significantly grew it.
    • Developed a three-year product vision and strategy.
  • Vice President of Products at KOHO (October 2018 - April 2021)
    • Rebuilt the product team and launched KOHO’s first paid product, achieving rapid user adoption.
  • Managing Director, Product & Engineering at Flipp (November 2017 - 2018)
    • Led a large team to enhance product delivery and organizational structure.
  • VP of Product Development and earlier roles at Flipp, where he contributed to the development of one of North America's top retail marketplaces.

Areas of Expertise

Cheng specializes in various domains including:

• Consumer Fintech
• Digital Marketplaces
• Enterprise Digital Services for Retailers
• Public Cloud and SaaS Offerings

Education & Certifications

He holds certifications in Situational Leadership and Pragmatic Marketing, among others, which support his expertise in product management and leadership.

Languages

Cheng is proficient in Mandarin, Cantonese, and Shanghainese, enhancing his ability to engage with diverse teams and markets.

This extensive background showcases Aaron Cheng's commitment to advancing digital health initiatives within the retail sector while leveraging his deep expertise in technology and product management.