Aaron Adamson is a driven leader with over 20 years of experience in digital marketing, business management, business development, product management, people management, and sales. Adamson is a master of digital marketing strategy with specializations in paid search campaigns (PPC), organic SEM (SEO), conversion optimization, social media marketing, inbound marketing, landing page optimization, email marketing campaigns, statistical analysis and data mining, and online marketing campaign strategy. Throughout his career, he has led, mentored, and grew teams, developed strategies, and drove significant increases in profits. His accomplishments include achieving a 30% profit lift in Google Pay-Per-Click (PPC) and 200% in Bing PPC at LegalDocsPDQ and increasing FlightNetwork's Non-Brand Paid SEM profit by 120% and bookings by 11% through advanced PPC tactics, leading and managing SEO & social media products and staff from over 80 programmers & designers at Marketwire, and helping manage a group of project managers working on WPP client campaigns for companies like Ford and Rogers. Adamson has held various leadership positions, including Chief Marketing Officer at LegalDocsPDQ and 25Dates.com, Director of Paid Search Engine Marketing at FlightNetwork.com, VP of Marketing & Operations at 25Dates.com, and Director of Product Development (Social Media, SEO, Mobile Marketing, Local Marketing) at Marketwired. He has also owned and operated his own companies, including Zerzu and SoulPaks. Adamson's skills and expertise make him a sought-after Client Advisory Board (CAB) Member at Kenshoo.