Aapo Bovellan

Aapo Bovellan is the Founding Partner at Proxy, a London-based company dedicated to building future brands and creating brand strategies for startups to multi-billion dollar corporations.

With a background in MSc Economics, Organization & Management - Strategic Management, Aapo has been integral in forming over 50 brands, including renowned names like Supercell, Oura, and Argent.

His expertise spans across Strategy and Vision creation, Product and Portfolio Management, Human-Centered Design, Branding and Identity, Marketing, Product Launches, Graphic Design, Software and Service Design, Brand Management, and Entrepreneurship.

Aapo also oversees Proxy Ventures, an investment arm that has supported nearly 30 startups through 50 funding rounds since 2008, establishing them as early-stage investment leaders in Europe.

His previous experiences include roles at Microsoft and Nokia, where he held various senior management positions in marketing, brand, product management, and strategy development.

Aapo Bovellan's diverse background and extensive experience in brand building, product development, and strategic management make him a sought-after figure in the business world.