Fernanda BuischiSão Paulo, São Paulo, Brazil, Brazil
Bio
- 20 years experience in communications strategy.
- Marketing strategy and brand content development.
- Experience in the corporate communications in both agency and client-side.
- Extensive work in the development and execution of strategic communications planning for distinct industries (education, retail, banking real state).
Social
Experience
Communications consultant
Brain Business School
May 2019 - May 2020
Marketing Supervisor at Insper
Insper Instituto de Ensino e Pesquisa
Oct 2017 - Feb 2019
- Coordination of the new project for Insper Conhecimento (website dedicated to disseminate academic knowledge), as one of the main priorities of the school for 2019.- Planning and coordination of branded content for Insper. - Management of content production and events teams.
Marketing Specialist
Insper Instituto de Ensino e Pesquisa
Apr 2013 - Oct 2017
- Management of Insper's research brand covering strategy and execution of the communications and events activities.- Brand content and digital strategy focused on academic community (business and economics) Insper faculty, journalists and authorities.- Planning and coordination of content for the Research Centers and Insper Conhecimento (website dedicated to disseminate Insper's knowledge).- Relationship and organization of events toward stakeholders: faculty, students, alumni, staff, board of directors and business community.- Web and digital performance: websites, social media, paid search, SEO and mobile for knowledge and research content.
Manager
Máquina Cohn & Wolfe
Feb 2012 - Mar 2013
- Management of content production team (corporate communication) and social media monitoring.- Development and distribution of daily media analisys related to the interests of clients.- Production of reports about social media monitoring.Main clients: Ambev, BRF, BTG Pactual, Banco Central do Brasil, Zara.- Development and execution of media trainning (some of the clients: Gafisa, MSC Cruzeiros, CPFL Energia).
PR Manager
Máquina Cohn & Wolfe
Nov 2009 - Jan 2012
- Client: Insper (economics and business school).- PR strategy and execution aiming awareness and relevance in Brazil and abroad.- Management of 2 PR Analysts.
PR Consultant
Máquina Cohn & Wolfe
May 2004 - Nov 2009
- PR activities focused on client's goals. Development and execution of strategic communications planning.- Crisis communication management (design and apply strategies).- Main clients: Lopes, Gafisa, Drogasil, Cosan, Equatorial Energia, Endeavor, Shopping Villa-Lobos (BR Malls).
Education
Insper
Strategic Brand Management, Marketing
Insper
Master’s Degree, Business Administration
Faculdade Cásper Líbero
Bachelor’s Degree, Journalism
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