Peter Carter, a seasoned marketing and advertising professional with over 40 years of experience, has turned around several billion-dollar businesses based on brand repositioning, big ideas, new ad campaigns, and integrated communication. With expertise in global brand strategy, communication evaluation, and leading expert marketing organizations, Peter has worked with creative agencies of all types to develop business-building creative content. He is an expert in strategic thinking, creative solutions, leadership, advertising, and communication mastery. Peter's contributions to P&G's agency relationships and several pitches led to his designation as a Harley Procter Marketer in 2007, P&G's highest marketing award. He is the Founder of Creative Haystack, LLC, and a former Creative Advisor at The Kraft Heinz Company and AB-InBev. He is also a retired Group Vice President, Brand Building Integrated Communications Leader at Procter & Gamble.