Tel Aviv University

University of Houston

Université Paris Sorbonne (Paris IV)

The American University in Cairo

University of Pau and Adour Countries

Drayah Language School, Cairo

Strategic Planning  -  Marketing  -  Brand Strategy  -  Executive Communications  -  Digital Stakeholder Engagement

Daly City, California

- Develop and oversee a nonprofit corporation intended to provide staff housing for school employees. •	Ensure strategic and frequent communication with internal and external stakeholders.  •	Advise the chief executive and senior management on communications strategies. •	Serve as the media spokesperson. •	Ensure a smooth transition to a new chief executive with frequent and open communication, including implementing weekly letters to staff and families, receiving approximately 10,000 views from an audience of 11,499 stakeholders. •	Expand external and internal communications through a variety of media, including video, print, e-mail, and mobile platforms. •	Increase two-way communication efforts through organization website, social media, community forums, and meetings. This resulted in increasing social media presence by 600% and addressing community complaints early.•	Represent the district to a wide range of stakeholders including parents, students, elected officials, and community groups. •	Counsel and train principals and other managers on communications tools and tactics. •	Manage all crisis communications responses, resulting in smooth transition to distance learning during a global pandemic.

Jefferson Union High School District

Director of Communications and Staff Housing

California Collaborative for Educational Excellence

LCFF Library Review Team Member

- Monitored work conducted under $34 million in grant funds. Compared actual accomplishments with the goals and objectives established by the State and local stakeholders. •	Engaged district leaders, volunteers and advocacy movement leaders to bridge the gap between the school district and its families. •	Developed data reports showing how state funds were being used to improve outcomes for low income, English learner, and foster youth students; this increased transparency had a large, positive impact on community relations that continued long past my tenure.  -	Visualized data in easy-to-read reports showing the outcomes of state surveys, college readiness tests, and benchmark assessments. •	Developed and implemented strategic public relations plans to inform and engage WCCUSD’s diverse community of students and parents, especially Spanish speakers. •	Provided thought partnership to the Superintendent and other members of executive cabinet in responding to community needs. •	Served as a trusted source of information for parents, media, elected officials, and community advocates resulting in the resolution of a decade-long conflict focused on school accountability. •	 Constructed tools and resources to explain the California Accountability Model and Schools Dashboard.•	Wrote the Local Control Accountability Plan (LCAP) in partnership with all stakeholders.  •	Improved the district’s data reporting on LCAP actions and services to be more equitable and more authentically engage the diverse WCCUSD community. •	Oversaw the administration of College Board exams (SAT, PSAT, and AP) and state surveys with successful administration to over 10,000 secondary students despite school closures due to wildfires. •	Wrote successful grant proposals, obtaining over $500,000 in grants in 2017-18.

West Contra Costa Unified School District

Grants Administrator

- Global keynote speechwriter for the Executive Director and C-level executives from the Fortune 500 serving on the board of directors.•	Told the story of Out & Equal with new messaging, narratives and communications strategies.•	Created presentations and scripts for all keynotes and large scale speaking opportunities.•	Managed a virtual team of graphic designers, consultants, and agencies. •	Initiated a complete revamping of the national marketing communications process for 20 regional offices and managed all implementation and oversight.•	Managed global email marketing strategy, planning, and audience segmentation.•	Increased Facebook Likes from 1,000 to over 22,000; Twitter from 500 to 6,000.

Out & Equal Workplace Advocates

Senior Communications Manager

- Worked with UN protection officers to tell asylum seekers’ stories in written case assessments submitted to the Israeli government to determine refugee status.•	Assisted with registration and documentation of asylum seekers in French, Spanish, Hebrew, and Arabic.

UNHCR, the UN Refugee Agency

Research Intern

- Create property marketing initiatives to promote ZipRealty to prospective clients.* Ensure marketing message is conveyed clearly and delivered properly to prospects.* Purge non-deliverable email addresses and opt-outs.* Track and analyze direct and interactive marketing campaigns.* Use statistical analysis and reports to create campaigns.* Coordinate and monitor the maintenance, integrity, and security of several databases.

ZipRealty

Listing Specialist

April Hawkins