Samantha Nie is a highly accomplished strategy consultant with extensive experience in marketing research and analytics. She studied at the University of Michigan, where she earned a Bachelor of Arts degree in Psychology, Marketing, and Statistics. Samantha has held several key positions at IBM, including Senior Managing Strategy Consultant and Managing Strategy Consultant. She also served as Senior Strategy Consultant and Strategy Consultant in the company's Chief Analytics Office. Additionally, Samantha worked at Bloomingdale's as a Merchant Analyst and at Purple Crayon as Head of Marketing Research and Team Leader. With her deep expertise in data analytics, Samantha is skilled in providing businesses with actionable insights to improve their operations and profitability.