Michael Rocha is a seasoned E-Commerce Director with an entrepreneurial mindset, and over a decade of experience working with top-tier artists and leading music companies. With a strong background in building global direct-to-consumer campaigns, Rocha is known for generating meaningful revenue and providing fans with an exceptional online shopping experience. He has a proven track record of crafting innovative strategies, establishing key processes, and creative problem-solving.

Rocha studied Bachelor of Arts (B.A.), Communication and Media Studies, and B.A., Music & Communication at Saint Mary's College of California. He started his career as Marketing Department Intern at Fontana Distribution, followed by a Marketing Department Intern at INgrooves. He worked his way up the ladder at Universal Music Group, starting as Administrative Assistant, eCommerce & Label Services, then Coordinator, eCommerce & Label Services, followed by Manager, eCommerce & Label Services, and Senior Manager of eCommerce & Label Services. Currently, Rocha serves as the Director of eCommerce & Label Services at Universal Music Group.