Jorn Staats is a passionate and experienced communication and branding professional, who excels in developing strong relationships between brands, their products, and consumers. He studied Fashion&Branding at the Hogeschool van Amsterdam, and refined his skills in retail, visual merchandising, marketing, personnel, and promotion, among others. Staats has worked for reputable companies such as O'Neill, WeSC, Score, and America Today. He currently works as a Digitaal Strateeg/Accountmanager sales/Relatiebeheer Online Marketing at SDIM Online Marketing, where he supports Interstuhl in achieving a strong online presence and reaching their target audience effectively. Beyond his work experience, Staats co-founded the lifestyle brand MINE and created a local social network of ambassadors. He has a boundless curiosity for brand identities, the online world, and marketing, and is always keen to stay updated on current trends and strategies. Staats firmly believes in the philosophy of winning or learning, where there are no losses, only opportunities to improve.