University of Toronto

University of Toronto - Rotman School of Management

Royal Roads University

Sheridan College

Brand Marketing, Creative & Communications

DoorDash

Senior Manager, Brand Marketing Canada

- focus mindspace brings the community together through meditation, mindfulness and art. Thoughtful teachers guide group meditations and recovery & trauma-informed classes, teacher training, mindful leadership training, and workshops. The studio welcomes new and advanced students in the community, teachers, artists and leaders into the inspired space, featuring work from a new Toronto artist each month. The intention of each session is to prepare students to take the focus, resilience and compassion created on the cushion into a more mindful experience of every day.

+focus mindspace

Founder

Everything that the consumer sees in market the inspired team that I lead has dreamt, planned, created, partnered, collaborated, pitched and measured it. In this role I have been accountable for all national marketing communications including masterbrand, creative & content, PR and media investment strategy, Walmart Media Group launch as well as contributing to store prototype design and e-commerce service launches.BIG WINS continuous PR growth, breakthrough creative, contemporary brand refresh, social media strategy rebuild and leading a team through multiple reorganizations

Walmart Canada

Sr. Director Creative & PR

My role at Rogers was positioned in between product and sales with a mandate of driving alternative revenue streams through new product launches. With a team of three, we navigated through organizational change to continue to deliver on projects and succeed within a complex structure.BIG WINS built and launched a native advertising solution, consolidated print & tablet go to market approach, constructed mobile ad network, Next Issue Media & SVOD monetization strategies, quarterly thought leadership presentation series to RMI & RCI

Rogers Consumer Publishing and Digital Media Group

Director, Product Innovation

My time at Starcom MediaVest Group earned a breadth of experience with a diverse portfolio of accounts and team management within the finance, technology, CPG and retail categories. In addition to team and client leadership, I was responsible for driving revenue through multi-platform content programs from ideation to launch as the managing business lead of branded content division, Liquid Thread.BIG WINS achieved highest global agency satisfaction rating from Microsoft, led high profile launches for Windows 8 & Surface, managed onboarding of major accounts, launched Liquid Thread branded content division for the Canadian office, directed a team of 18 top talent performers, built the north american ecommerce infrastructure for RIM Blackberry & achieved double-digit client investment growth across entire portfolio

Starcom MediaVest Group

Director, Digital and Content

brand strategy portfolio Johnson’s Baby, Clean & Clear, Neutrogena, Aveeno, Roc, Listerine, Visine, Splenda, Tylenol, Band-Aid, Polysporin, Nicorette, BenadrylBIG WINS managed client & team’s focus on bottom line business objectives achieving 08 & 09 savings targets while increasing share and overall client investment

m2 Canada (now UM)

Dept Lead, Digital Strategies

brand strategy portfolio HGTV, Food Network, Slice (Life Network), Showcase, Showcase Action, BBC Canada, BBC Kids, Discovery Health, History TelevisionBIG WINS installed SEM & SEO infrastructure, key contributor to relaunch of life network to slice, developed and launched cyclical traffic strategy increasing engagement and traffic within owned properties

Alliance Atlantis Broadcasting (HGTV, Food Network, Slice)

Digital Marketing Manager

brand strategy portfolio Panasonic, Toronto Star, Bacardi, Ocean Spray, Sirius Satellite RadioBIG WINS strategy magazine awarded “rising media star” 2006

Heather Cameron