Fernando Alfonso is a prominent figure in the world of event production and promotion, known for his successful work with a vast array of musical artists and performing companies. With over 40 years of experience, he has organized concerts for megastars such as Michael Jackson, Whitney Houston, and U2 as well as popular shows like Cirque du Soleil, Lord of the Dance, and Holiday on Ice. Mr. Alfonso's expertise also extends to event organization, where he has been responsible for successful exhibitions related to Harry Potter, David Bowie, and Game of Thrones, among others.

He has worked on a global scale, traversing the world to host events and exhibits in nations such as Japan, India, Morocco, China, and the United States. While formerly serving as the founder of Sold Out, he is currently engaged in work based in Dublin for the next three years.