Amy Jabal

Amy LaRue is an accomplished consumer insights professional with over ten years of experience driving innovation and brand strategy for leading companies. She holds a Master of Arts in Social Service Administration from The University of Chicago and a Bachelor of Science in Psychology & Business from Indiana University Bloomington.

As the Director of Consumer Insights, Market Research, Innovation, and Client Relationship Management at Ipsos InnoQuest, Amy has developed strategic partnerships with clients and designed custom research approaches to meet their business needs. She has worked with major CPG companies to fill their innovation pipelines, guiding branding teams through multiple stages of research to identify successful new product launches.

Amy has a particular interest in adapting marketing research to meet the changing needs of brand managers in the digital age, where consumers discover products in many different ways. She is a strong leader who gives her direct reports ownership and the opportunity to learn by doing, resulting in innovation and growth.

Amy's professional expertise includes consumer insights, market research, innovation, branding, client relationship management, program evaluation, and development. She is passionate about building lasting relationships with professionals who share her commitment to innovation.