Alison Meckiffe is a seasoned executive with over 20 years of experience in driving customer-focused change in global companies. Her leadership skills and strategic outlook have enabled her to lead businesses through growth-driven transformation with proficiency in marketing, digital, data, change, and innovation. Meckiffe is an exceptional communicator with a passion for developing customer insights, building propositions, and leveraging technology. She has a proven track record of creating and communicating a clear vision that leads to the achievement of objectives with integrity, trust, and collaboration.

Meckiffe has an impressive educational background, including a Finance for Non-finance Executive (F.I.N.E.) qualification from IMD Business School and an MSc in Marketing Management from the University College Cork. She also holds a BA (Hons) in European Studies from the same institution.

Throughout her career, Meckiffe has held various leadership positions in renowned global companies. Her most recent position was as the CEO at Endsleigh Insurance Services Ltd. Before that, she was the Chief Marketing Officer – Global IPMI, International Organizations & Africa at Cigna, the Chief Operating Officer - Direct & Retail Partnerships at AXA UK, the Multichannel Customer Director - Direct & Corporate Partnerships at AXA UK, and the Digital Strategy & Business Development Director at TUI Travel PLC – Specialist & Activity Sector, among others.