Joao Costa is a seasoned product professional with over 15 years of experience working with innovation institutes, e-commerce, big data, and the ridesharing industry. Having studied at Barddal University of Applied Arts and Universidade Federal de Santa Catarina, as well as completing an Executive Program at Stanford University Graduate School of Business, Joao brings a wealth of knowledge to his roles.

During his career, Joao has held various positions, including Co-Founder & CPO at Kovi, Head of Product Brazil at DiDi, Head of Drivers Product at 99, VP of Product at Beleza na Web, and Senior Product Manager - Learning Services at Passei Direto. He has also worked as Senior Product Manager and Partner at Chaordic, as well as fulfilling different product-related roles at Rudra and CERTI Foundation.

Joao believes that testing is a high standard scientific method of understanding the user's behaviour which shapes a company's understanding of their customers and helps them improve the user's experience. He is passionate about the way data, customer insights, design, psychology, and personalization converge within the scope of product management, and he focuses his work on translating vast amounts of information into features that satisfy the user's needs.

Overall, Joao Costa is an energetic and inspired professional who approaches every challenge with curiosity and determination. His extensive background in product management and his experience working with different industries and technologies make him a versatile and skilled player in any team.