Lawrence Stroud is a seasoned digital media leader with over a decade of experience in media buying and trading. He is widely known for his commercially focused approach, track record of delivering major trading agency agreements, partner management, business planning, and process implementation. With a unique blend of skill-sets that includes computer coding, Lawrence has been able to work across all aspects of media buying and trading, from deal negotiation and contracting to API coding through to data visualization.

Lawrence Stroud studied English Literature at the University of Exeter, and he also attended The Judd School. Over the years, he has held various leadership positions, including Senior Vice President, Commercial, Global Investment at Omnicom Media Group, Commercial Director, EMEA at GroupM, Financial Controller, EMEA at Omnicom Media Group, and Head of Finance, Sales Reporting at LexisNexis. He kicked off his career at Royal Bank of Scotland as a Financial Planning & Analysis expert and afterward served as a Financial Analyst, Retail Strategy at EDF (UK).

Lawrence is a results-driven leader who leads through action, collaboration, and empathy. His expertise includes CFO, Media Deal Negotiation, Media Investment, Contracts, and IT Coding. In summary, his blend of skills makes him well placed to lead and deliver value for clients, agency, and partners.