Nick Botter is a seasoned professional with a strong passion for new technologies and innovative business models. After studying Business Administration and Information Science at VU Amsterdam and the University of Amsterdam respectively, he held various leadership positions in the retail industry. Nick has worked as the Chief Innovation Officer & Retail Lead Northern Europe at Salesforce, UKI B2C Strategy leader at Salesforce, Director of Retail Industry Solutions EMEA at Salesforce, as well as the Head of Marketing Technology at Suitsupply, Manager Ancillary and Social Technology at Air France KLM, and E-business Consultant at W.A. Hienfeld B.V. Alongside his work experience, Nick has been involved in various organizations such as Startupbootcamp FashionTech, where he has been a mentor, and the MHC Amstelveen, where he served as a board member. In his free time, he enjoys playing the guitar, photography, exploring new foods, and the art of linking people.