Lifeng Liu is a well-known entrepreneur and transformation leader with a strong focus on consumer experience management, consumer insights, branding, innovation, corporate reputation, data intelligence, and digital marketing. Liu has a solid educational background, having studied Doctor of Philosophy (Ph.D.) in Communication Studies at Peking University, Bachelor of Statistics at Beijing Technology and Business University, and EMBA in Marketing at China Europe International Business School (CEIBS).

After working for a state-owned 738 Plant as an accountant, Liu began his career in marketing research at the China Statistic Information and Consulting Center, where he served as an executive. Liu later became a department manager at All China Marketing Research Ltd and went on to become General Manager at China-Guide Marketing Research Ltd.

Liu's extensive experience in marketing research led him to become President at Feng & Associates Mareketing Services Ltd, and served as President and CEO in various capacities at Ipsos, one of the largest global market research firms, including President of China, CEO of Greater China, CEO of Asia Pacific, and currently, Chairman & CEO of China Region.

Lifeng Liu's excellent track record in the market research industry has positioned him as an expert in consumer insights, branding, and digital marketing. His extensive experience in leading marketing research companies reflects his expertise in managing client relationships, corporate reputation, and data intelligence.