Alyona Nikitchenko is a seasoned international marketer with over two decades of experience in various aspects of the field, ranging from product portfolio management to pricing strategy and seasonal campaign planning. She studied business at the Imd Business School and obtained an MSc in Financial Management from the State University of Management. Along the way, she also attended leadership and management courses at the Mce Management Center Europe and Inholland University Of Applied Sciences.

Throughout her career, Alyona held various high-level positions at Oriflame Cosmetics, one of the world's leading beauty brands. She served as the Senior Director Global Digital Innovation Lab, the Senior Director Global Commercial Planning, the Senior Director Global Catalogue, and Merchandising, and the Global Catalogue Development Director, among other roles. She was responsible for overseeing the development and execution of marketing and merchandising strategies in multiple regions, generating revenue, and leading teams.

Alyona is a creative and pragmatic thinker with an entrepreneurial approach. She is passionate about bringing products and brands into commercial success and has a track record of achieving it. Her leadership, strategic planning, and interpersonal skills make her stand out among her peers.