Yann Leonardi

Yann Leonardi is a passionate Growth Marketing specialist with vast experience in various industries, including SAAS B2B solutions, apps, streetwear clothing brands, and music artists. As the co-founder of Handlerz Agency and Helpy, he helped startups and businesses develop their brand and grow their customer base by implementing effective marketing strategies. Prior to that, he worked as a Product Marketing Manager at Qwalytics and Marketing Manager at MaVilleAvant.

Yann is also the host and creator of AARRR Appliqué, where he interviews marketing and growth experts and offers insights into analyzing growth metrics and implementing successful marketing campaigns. He believes that Growth Marketing concepts and methods, used by startups, can be applied to any business to achieve success. His expertise extends to MV MVP concept, content marketing, and AARRR framework, as well as human psychological factors that help improve Acquisition, Activation, Retention, and Recommendation.