Micha Medendorp

Micha Medendorp is a seasoned professional with a vast experience spanning over 20 years in the FMCG, retail, and consumer products industries. He has held various leadership roles such as CEO, CMO, CCO, and Global Director, specializing in areas like Marketing, Digital & E-Commerce, and Growth. Micha has a strong track record working with renowned organizations like Rituals Cosmetics, HJ Heinz, Mars, Accenture, and various FMCG clients, known for his excellence in marketing, brand development, and strategic planning.

With a focus on business, brand, and category development, Micha brings a unique blend of creativity, strategic thinking, and innovative problem-solving skills to the table. His key strengths lie in his commercial acumen, creativity, leadership abilities, analytical skills, and adaptability to dynamic environments. He is recognized for his ability to drive growth, develop impactful marketing strategies, and lead high-performing teams through inspiration, motivation, and a clear vision.

Micha's specialties include General Management, eCommerce, Marketing Management, International Business, Brand Portfolio Management, Marketing Strategy Development, Brand Strategy & Positioning, Growth & Innovation Management, Digital Marketing, FMCG industry, Consumer Products, and B2B packaging. His educational background encompasses studies in Marketing, International Business, and Finance from institutions like Erasmus University Rotterdam and Esade Business School.

Throughout his career, Micha has held key positions such as CEO at Miron Violetglass, CMO & Global Director Marketing at Rituals, Owner at Mplified, and Program Director at Insights2020.org. He has also served in marketing and strategy roles at reputable companies like HJ Heinz, Mars, Accenture, Lost Boys, and Andersen Consulting, showcasing his diverse expertise and deep industry knowledge.