John Fidm is a highly experienced marketing professional with over 25 years of experience as the head of marketing strategy and development in professional services. He is a fellow of the Institute of Data and Marketing and holds a black belt in karate. John is dedicated to coaching business leaders and is a champion for inclusivity, diversity, and sustainability.

John holds a Fellowship CPD Award in Marketing from the Institute of Direct and Digital Marketing (IDM), a BSc in Behavioural Geography from the University of Manchester, and a Professional Business Education degree from the University of Oxford. He has worked in various organizations, including Flexible Funding and Finance "Finclusivity," Oxfordshire Voice, The Brand Berries, Business in Oxford, THE RIMBAUD AND VERLAINE FOUNDATION, B4, Oxford Health NHS Foundation Trust, Wildbore & Gibbons LLP- Chartered Trade Mark Attorneys, Rooks Rider Solicitors LLP, and Freeths Oxford.

As a Marketing Operations, Client Service, Management and Deployment specialist, John has a unique perspective on how to build and maintain effective marketing strategies across different industries. He is committed to staying up-to-date with the latest marketing trends and providing businesses with the tools they need to succeed.