Irena Petkova

Irena Petkova is an accomplished digital marketer with a strong focus on digital transformation, customer experience, and developing innovative market and data-driven strategies.

She holds a Master's degree in Marketing from Tsenov Academy of Economics in Svishtov, a Master's degree in International Relations from the University of National and World Economy in Sofia, and an MBA from COTRUGLI Business School.

With an impressive career history, Irena has held key roles such as Customer Experience Manager and Digital Marketing & Integrated Customer Engagement Manager at Boehringer Ingelheim.

Her experience also includes significant positions at Avon, where she served as a Digital Manager, E-marketing Supervisor for the Balkans, handled Digital Projects and Analytics, and worked as an Account Manager.

Prior to that, she showcased her skills at Interactive Share Ltd as an Account Manager, Sofia France Auto as a Marketing Specialist, and Protos Advertising Agency as an Executive Officer and Head of Creative and DTP team.

Irena Petkova's expertise in digital marketing, customer experience, and business innovation makes her a valuable asset with a proven track record in creating impactful strategies and driving results in competitive industries.