Kristina Sruoginis is a research professional and thought leader with a diverse range of experience across the digital and traditional media space. With a background in Strategic Consumer Insights, UX and measurement, Kristina has a talent for connecting the dots between data and telling compelling stories that move the needle for clients. Her experience includes directing press-covered research, improving the UX of the new IAB Ad Portfolio and MTV’s video player/music pages, and even launching an entrepreneurial music ecommerce start-up.

Kristina served as Research Director at the IAB where she ran the IAB Research Council and produced market-making research that garnered press coverage in Ad Age, Adweek, NY Times, MediaPost, Business Insider, USA Today and more. Her work has also been nominated for an ICOM Data Creativity Award. Kristina's deep understanding of the media landscape is reflected through her presentations at the ARF Re:Think and Audience Measurement conferences, Market Research Council Luncheon and her seat on the Board of the ARF. Prior to her role at the IAB, Kristina was Director of Digital Research & Usability at MTV Networks and held several other previous positions in the music, digital and consulting industries.

Overall, Kristina brings an impressive breadth of experience and expertise to her work in digital research, user experience design, and media measurement. Her deep understanding of both traditional and digital media make her an industry thought leader in navigating the shifting media landscape.