Adrian Lai, the CEO and co-founder of Yumi, has an impressive background in business development, business strategy and development, culture marketing and digital account direction. His expertise extends beyond only marketing as he has held various positions as interactive and executive project management positions. Adrian studied at Boston University where he completed a Bachelor of Arts and Bachelor of Science in Economics and Communications. He also studied at the Hong Kong International School. He founded Yumi, which offers a platform for selling products on WeChat in less than ten minutes and unlocks social commerce opportunities for Chinese millennials. Previously, Adrian held key positions at reputable organizations such as Club Media, Red Bull, and Wieden + Kennedy. He has also practiced his skills at R/Ga and Honest.