Jelena Ewart is a highly experienced fintech professional with expertise in corporate innovation, growth strategy, venture capital, and monetization. With education from Princeton University, the University of California, Berkeley, and Belgrade Arts University - Music Conservatory, Jelena has a well-rounded skillset that includes product strategy & development, business strategy, start-ups, partnerships & business development, and public speaking & media appearances. She has advised numerous organizations, including Bloom Credit, Littlefund, The New York Times' Wirecutter Money, and American Express. Jelena is a former Co-Founder and Partner at Upside Partners, an EIR Fintech at 500 Startups, and a former General Manager at NerdWallet. Additionally, Jelena was a member of the Board of Directors, Treasurer, and Chair of the Finance Committee at San Francisco Federal Credit Union.