Paula Skaper is a seasoned business owner with over three decades of experience in helping national and international brands with digital strategies. Having experienced the highs and lows of entrepreneurship, she understands the challenges faced by independent business owners and advocates for practical and effective marketing solutions. Skaper has developed P.A.C.E., a successful marketing methodology tailored for small businesses, aimed at optimizing hiring, sales, lead generation, and customer retention. With a background in Marketing, Commerce, and Engineering, she brings a wealth of knowledge to the table. Skaper has held key positions such as President and Co-founder at Kinetix Media Communications and has been actively involved in various organizations, including serving as a Director at Burnaby Board of Trade and Co-Founding Adizue Success System for Women Entrepreneurs.