Greg Hicks, an experienced innovator and founder/CEO of Unlabel Innovation, has a unique perspective on innovation. For him, innovation is a verb that entails tinkering, problem-solving, and building. More than that, for Greg, innovation is a way of seeing and interacting with the world. He has an extensive background in crowd-sourcing, facilitation, Lean Startup, Business Model Generation, startup coaching, human-centered design, product design, and business strategy.

Greg developed two proprietary tools - Innovation Program Handbook assessment and Innovation IQ - that are ingenious project assessments, risk managers, health checks, and decision-making tools. He is an MBA graduate from Drake University, with a background in Management Information Systems from Metropolitan State University and a Bachelor's degree in English/Communications from Arizona State University.

Before founding Unlabel Innovation, Greg held various organizational roles, including Crowdsourcing Executive Lead at AFWERX Challenge and Guardians, Airmen Innovation Network at the United States Air Force, where he developed innovation strategies and implemented innovation programs. He was formerly the Executive Director, Innovation, at the University Hospitals of Cleveland; Director, IT - Innovation, at United Health Group; and Manager, Operations and Manager, PMO, at ADP (Automatic Data Processing, Inc.). He also worked in marketing and sales for Insight, Ebuyer US Inc., and Fortinet.