California State University-Long Beach - College of Business

Clark Atlanta University

CMO / Mentor / Curator / Investor / Public Speaker / Life-long Student

Miami, Florida, United States

JKBX (Jukebox)

- Established NTWRK's first marketing team across Brand, Social, Culture & Influence, festivals, and paid media, while mapping out the cross-functional marketing strategy and all consumer-facing comms.
- Led marketing and programming for 12 digital festivals across sports, art, collectibles, food, and home goods, featuring over 300 creators across the globe, including J. Balvin & Hiroshi Fujiwara.
- We launched NTWRK's first consumer-facing, creator-led campaign, “Shop.Watch.Connect,” a content-driven execution with five world-class creators, including OOH across multiple top DMA’s.
- Provided marketing guidance with brand partnerships team for clients ranging from; American Express, Lexus, Panera Bread, PepsiCo, and BET.
- Launched music artist partnership with Def Jam, Interscope, and Warner records featuring artists Future, Gunna, & Doja Cat, promoting NTWRK within their music videos & content.
- Established structure and protocol to ensure proper marketing support for priority creators across 500 product drop episodes per month.
- Lead all PR strategies, including brand, product, brand partnerships, and corporate communications.
            

    
    

    
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NTWRK

- Responsible for providing executive leadership and management of the Company’s marketing organization for Foot Locker, Lady Foot Locker and Kids Foot Locker.
-  Develop clear brand strategy for Foot Locker, to lead the banner Marketing team in developing integrated programs that build brand identity, to drive traffic to our stores and e-commerce sites and result in a positive and integrated consumer experience that ultimately drives sales.
-  Responsible for the creative vision and execution of the brand and its concepts, market and industry insights and a key cultural leader to the organization.
-  Effectively collaborate with shared services and other functional areas across the organization.  Create and cultivate positive relationships with our internal teams and external brand partners to drive mutually beneficial collaboration.
            

    
    

    
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Foot Locker, Inc.

Vice President of Marketing

- Retained by Sr. Leadership to turn the trajectory of the 40 year old Eastbay business, bring relevance and awareness to their core consumer, the high school athlete.
-  Revised brand strategy to pivot from print catalog led, to a digital first brand across all Omni-channel touch points, while fully leveraging the Foot Inc portfolio.
-  Re-structured the team to reflect the revised strategy, or business, and consumer.  Eastbay marketing is now the most diverse departments in the Foot Inc portfolio.
-  Developed creative and multi-platform digital content strategy, driving significant lift in brand health and awareness
            

    
    

    
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Eastbay

Vice President Marketing @Foot Inc

- Provide strategic executive leadership to innovate integrated retail marketing programs that build brand identity, drive traffic to stores and e-commerce sites, highlight competitive differentiation, and deliver consumer experiences that drive sales.
-  Lead market research and consumer insights that include competitive analysis and opportunity identification, then formalize strategy to increase engagement with target consumer.
-  Instrumentally led delivery of very aggressive annual sales goal for 2018, across 550+ retail stores across US, Canada, and Puerto Rico, executing 30 experiential events.
-  Drove brand awareness through social media platforms (YT, IG, Snap, FB and Twitter), to build customer engagement, retention and loyalty.
-  Additionally, as 4th VP in 3 years, partnered with HR on department recalibration, promoting 5 high-performance marketing specialists and realigning reporting structure to increase efficiency, which led to double-digit increases in employee engagement survey.
-  Manage $20M+ omni-channel marketing budget across all applicable channels, media partners, agencies , and vendors.
-  Drove 30% growth in women’s business, by aligning women’s strategy with men’s’: dedicating social channels for engagement, delivering content specifically for her, and offering events to build on-the-ground engagement. 
            

    
    

    
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Champs Sports

- Strategically launched and directed the NBA & PepsiCO partnership, whose principal objective was to enhance relevance with multi-cultural consumers through digital, media, commercial, and PR channels.
-  Executive Producer of full-length feature film, Uncle Drew, which grossed $46M box office. Negotiated with Lionsgate, shaped narrative and script, secured talent, and engaged partners including Nike and Wheaties.
-  Defined asset strategy nationally and regionally for brand portfolio comprised of Mountain Dew, Pepsi, Mist Twist, Aquafina, and Frito. Collaborated with strategic partners NBA, and their properties including NBA,WNBA, USAB, Summer League, and D-League.
-  Principally guided relationship management with 17 athletes, identifying optimal opportunities to feature each, leading negotiations with agents and teams, formalizing compensation agreements, and overseeing execution.
-  Launched nationwide 3-on-3 grassroots tournament in conjunction with NBA, to optimize local relevance in specifically targeted regions. Tour drove brand awareness increases for brands across all regions. 
            

    
    

    
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PepsiCo

Sr. Manager Sports Marketing

- Drove $2M in revenue from clients sponsoring Red Bull Signature Series assets, collaborating with NBC to innovate multi-platform opportunities for sponsoring agencies and brands. Provided direction to cross-functional teams spanning production, marketing, digital, legal, events, and PR, to facilitate seamless execution and delivery of contractual obligations. Notable partnerships included: GoPro, Nike, Dodge, Casio, KTM, and multiple tourism boards.
-  Continual monitoring of relevant technologies and media platforms related to RBSS, which can enhance consumer experience, while providing additional sponsorship opportunities for potential clients.
            

    
    

    
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The NBC Sports Group - AlliSports

Director of Marketing Partnerships - Red Bull Signature Series

- Create, execute & manage all integrated added value initiatives for clients sponsoring specific programs, on-air elements, & events on FUEL TV.
-  Facilitate interdepartmental communication with 10-20 people per project including Programming, Traffic, Ad Sales, On-Air Creative Services, Production, & Marketing to ensure timely execution of more than 50 annual advertiser commitments.
-  Interact with multiple network account executives on a national level to create and facilitate integrated sponsorship opportunities for more than 50 clients and agencies such as: Nike, Pepsi, Jeep, Deustch, W+K, & Zenith Optimedia.
            

    
    

    
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FUEL TV - FOX Sports Media Group

Senior Manager - Integrated Sales & Marketing

- Support national ad-sales offices to create and execute sponsor packages for brands across FCN networks: Speed TV, FX, Fox Soccer, FSN, Fox College Sports, FUEL TV, National Geographic Channel and Fox Movie Channel.
-  Communicate with multi regional offices to ensure correct trafficking and airing of client’s custom on air-elements.  
-  Interface with network programming, scheduling, and marketing departments in drafting monthly ad sales newsletter to internal sales staff, endemic, and non-endemic brands.

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Fox Cable Networks

Coordinator - Integrated & Emerging Media

- Responsible for the creation of episodic promos, contests, website, and clip reels for the launch of CBS affiliate show Dance 360.
-  Supported executives on advertising & promotion for all Paramount TV shows including, Dr. Phil, Entertainment Tonight, and The Insider.
-  Organized and updated an archive of over 50,000 photos and scripts for Paramount Pictures library. • Tracked weekly Nielsen metered market ratings report for five syndicated Paramount Pictures television programs.

Paramount Pictures - Advertising & Promotion

Consultant

- Interface directly with artists and record company; organized daily schedules, calendar, priorities, and travel. • Filmed performances, studio sessions, and public appearances with DV cam for the “Warren G” DVD project.
-  Facilitated the booking of recording sessions, studios, artists, musicians, equipment and obtaining necessary clearances from artists.
-  Compiled and maintained database of 500k recording budget throughout recording process.

Warren G (Recording Artist)

Project Manager

- Accountable for day-to-day operations working with clients such as Halle Berry, Quincy Jones, Ludacris, Usher, & Chris Tucker.
-  Facilitated the creation and development of the <a href="http://Dawn2Dusk.com">Dawn2Dusk.com</a> website.
-  Interfaced with magazines such as Essence and Movieline for feature articles, in addition to acquiring new work for employees.
-  Coordinated photo shoots for internal hair, make-up, wardrobe stylists and clients.
-  Responsible for invoicing 750k annually to record, movie, and production company clients for payment.
            

    
    

    
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Dawn To Dusk Agency Inc

Director of Operations

- Organized $350k of premium samples for multiple annual toy fairs to showcase new product lines to clients such as Walmart, Target, and K-mart.
-  Direct liaison between chemical lab, sculpting design, costing, soft goods, and engineering departments.
-  Point of contact for more than 50 domestic and international vendors.
-  Worked in conjunction with planning and control to ensure timely delivery of samples to all affiliates.

Mattel, Inc.

Samples Coordinator

- Assisted with implementing the marketing and promotional plans for Destiny’s Child, Nas, Maxwell, Men in Black Soundtrack,Mariah Carey, & The Fugees.
-  Designed & produced promotional products e.g. posters, postcards, T-Shirts, and commercial spots for all Columbia releases.
-  Arranged listening parties, national tours, screenings for movies, and press junkets to promote artists releases.
-  Maintain communication between retail stores & ten regional promotional teams to ensure correct execution of marketing strategies
            

    
    

    
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Jason Brown

Jason Brown