Triya Govender is a skilled marketer and expert in behavioral economics and futures thinking principles. She has a strong educational background, having completed postgraduate studies in both Futures Studies and Marketing Management at the University of Cape Town, as well as Executive Education in Behavioral Economics at Yale School of Management. Prior to her current role as a marketer at The Shoprite Group of Companies, Triya has held numerous management and marketing positions at high-profile organizations such as Kantar Consulting, Pick n Pay, Diageo, and British American Tobacco. She has also worked as a professional freelancer and growth marketer for various technology and consulting services. Triya's expertise lies in helping organizations unlock growth through combining marketing, behavioral economics, and futures thinking principles. She is available for on-demand, project-based work and has previously mentored at Endeavor.