Seda Cetin is a highly skilled research professional with a strong background in market research for different business needs in diverse FMCG categories. She has also excelled in intercultural and cross-functional stakeholder management within both internal and external networks. Seda's expertise is in innovation development, integrated brand communication strategy, and critical thinking to develop sustainable strategies that balance long- and short-term business goals.

Seda graduated from Sabanci University with a BSc in Management Sciences before going on to complete an MSc in Advanced Marketing Management at Lancaster University Management School. She began her professional career as a Business Analyst at The Nielsen Company before moving onto the role of Research Executive at GfK. She then joined Unilever, where she held positions as Assistant CMI Manager and Insights Lead before becoming Consumer Insights Manager at PepsiCo.

Seda's skills also include people foresight to interpret socio-cultural and category trends, and she is a strategist who fosters collective intelligence and outside-in thinking. Her inclusive and transformational business partnering helps organizations anticipate future growth opportunities.