Siham Haizoum is a highly accomplished product manager with extensive experience in various industries, including hospitality, real estate, and e-commerce. With a master's degree in international business management and years of education at top-tier higher learning institutions, including KEDGE Business School and the University of Portsmouth, Siham has honed her skills as a marketer, merchandiser, category manager, and product owner.

Siham's professional journey began as a category manager junior at lastminute.com before transitioning to avon where she served as its responsable marketing web. From there, Siham went on to work as a responsable merchandising web at XL.com and as a product owner at Groupe SeLoger.com before taking up a similar role at Dassault Systemes. Currently, Siham serves as a product manager at Accor.

Siham's expertise in product management, marketing, merchandising, and e-commerce has made her a force to reckon with in the industry. Her deep understanding of customer needs and her ability to lead cross-functional teams ensure the delivery of products that meet and exceed expectations.