Melissa Baratta is a communications expert with an impressive background working with technology and healthcare companies to raise their brand profiles and position them as leaders in their respective industries. With her skills in storytelling, Melissa has provided her clients the ability to turn technical topics into compelling narratives, and communicate creatively and thoughtfully with their key audiences. With her vast experience, she has worked in various industries including healthcare providers, life sciences, med devices, medtech, and nutraceuticals. On the tech side, her specialties include digital transformation, AI/machine learning, cloud, data security, enterprise software/SaaS, IT solutions providers, MarTech, analytics, FinTech, HR Tech, and more. As the Vice President of HealthIT Practice Group at ARPR, Melissa is responsible for developing metrics-driven PR programs and strategies that align with client business goals, overseeing account teams, supporting agency operations, and spearheading business development efforts. She has previously served as the President of the Corporate Relations CoE for the NY/NJ Region of the Healthcare Businesswoman's Association (HBA) and sat on the boards of the NY chapters of PRSA and IABC. Melissa holds a Master of Arts (MA) in Communications, Culture and Technology from Georgetown University and a Bachelor of Arts (BA) in Communications Arts, Public Communication and Journalism from Ramapo College of New Jersey.