Yelena Kozlova is a seasoned marketing expert with over 15 years of experience running and launching campaigns in B2B and B2C environments. With a data-driven and customer-obsessed mindset, she combines qualitative and quantitative inputs to create compelling product narratives. Yelena is a builder of products, cross-functional programs, and high-performing teams with a keen eye for nurturing relationships and coaching.

As the Director of Product Marketing at Guideline and formerly Head of Product Marketing and Brand at Lumos Labs (Lumosity), Yelena has specialized expertise in FinTech, HealthTech, EdTech, Gaming, and Wearable Technology. She excels in building multi-channel 360 initiatives to deliver integrated marketing campaigns, customer research and segmentation, value proposition and key messaging, partner marketing and co-branding, lifecycle marketing, creative agency management, cross-functional team leadership, and brand strategy and activation.

Yelena is also the #1 marketing writer on almanac.io, where she shares her expertise through templates on product marketing, go-to-market strategies, and brand management. Her education includes studying Marketing Analytics at UC Berkeley, B.A. in International Relations, Russian at the University of California, Davis, Advertising and copywriting at the Academy of Art University, and Lowell High school.

Keywords: Marketing, Product Marketing, Branding, Cross-Functional Team Leadership, Creative Agency Management, Value Proposition, Key Messaging, Customer Research, Partner Marketing, Co-Branding, Lifecycle Marketing, Brand Strategy, FinTech, HealthTech, EdTech, Gaming, Wearable Technology.