Shannan Cranbrook is an accomplished media strategist with over 20 years of experience building brands across various industries. She spent most of her career at Periscope, where she led a team of 40+ and oversaw the media strategy for clients such as UnitedHealth Care, TCF Bank, and Great Clips. In 2016, she joined General Mills as Sr Manager for Media Strategy, allowing her to immerse herself in the ever-changing world of CPG and drive growth using innovative media strategies and insights. Shannan holds a Bachelor of Science in Mass Communications from St. Cloud State University.