Alastair Campbell is a seasoned professional who specializes in designing and delivering strategic transformation, organization change, and leadership for industries such as retail financial services, banking, hospitality, TMT, and consumer products. He is an alumni of the London School of Economics (LSE) and the University of Cambridge, where he obtained an MSc and MA in Economics, respectively. Mr. Campbell has served in various leadership roles, including former Chief Strategy Officer and EVP Business Development at Chinatrust Commercial Bank, Global Head of Digital Portfolio and Digital Identity at HSBC, Global Product Head of Consumer Transaction Banking at Standard Chartered Bank, and Head of Group Strategy at RBS.

Mr. Campbell's expertise includes corporate and business unit strategy, customer experience, digital and innovation, and leadership. He has also worked as a Partner at Oliver Wyman and Marakon Associates. At glh Hotels, he served as Customer, Markets, and Strategy Director, while at SingTel, he was Group Chief Strategy Officer. He brings a wealth of experience to the table, offering clients the guidance needed to transform their businesses.