Lorena Baptista
Federal District, Brazil
Lorena Baptista is an executive with 18 years of experience in B2B sales, specializing in managing Hunter and Farmer sales teams, remote call centers, and commercial strategies.
Her expertise lies in medium-sized companies, product/service positioning in various markets, sales channels, distribution, sales campaigns, negotiations, pricing policies, team leadership, strategic planning, project management, budget analysis, KPI monitoring using CRM and PMS systems, financial indicator tracking, and applying agile methodologies for process optimization and team autonomy.
She holds an MBA in Marketing from Fundação Getulio Vargas and a Bachelor's degree in Tourism with a focus on business administration from UPIS - União Pioneira de Integração Social.
Her professional experience includes roles such as Hunter at Rappi, former Business Development Manager at OYO - Brazil, former Regional Sales Manager at Hplus Hotelaria, former General Manager of Marketing and Sales at Rede Américas de Hotéis, former Regional Sales Supervisor at Bourbon Hotéis e Resorts, and former Key Account Manager at Bourbon Hotéis e Resorts.
