ITT Technical Institute-Saint Rose

Operations Manager, Marketing Platform at Lexipol

Honolulu Metropolitan Area

Lexipol

Operations Manager, Marketing Platform

Manage post-sale initial onboarding of advertisers, setting up marketing campaigns across all propertiesProvide client training to improve utilization of campaign elements and use reporting features detailing program performanceImprove retention with regular check-in calls, renewal discussions, and impromptu health checks while tracking account health to identify cancellation risk and actively working to eliminate riskProvide highly-responsive product, technical and creative supportAnalyze campaign performance metrics and develop recommendations based on data insights for optimizationMaintain a system for organizing all client deliverables and ad placement dates, ensuring campaigns run smoothly and nothing is missedContribute to internal product discussions, identifying product issues and translating customer performance and feedback into actionable insights and feature ideas

Customer Success Manager

Automotive/Brand (Chevrolet)Oversee and execute project management needs on the account – including coordination of internal resources, project initiation, gathering product information, management of budget and timelines, management of the production process, Client/internal approvals, management of revisions, accuracy and quality of Agency product, creative trafficking approvalsManage digital and print creative/production process from beginning to end, including client reviews and internal coordinationOversee the production and trafficking of broadcast TV and radio initiativesKeep Client and account team updated on the status of account activities, responsible for updating client status reportsAgency contact for all Chevrolet brand, sedans, small cars, and electric vehicle questions

Commonwealth//McCann

Account Executive

Print/Retail (ALDI)Coordinate with corporate and divisional clients to manage creative development and production of ALDI weekly print inserts and run of press materials for general marketsTrack and maintain product packaging for weekly print initiatives and grand opening marketing inserts to ensure all items are currentDaily tracking and implementation of all updates received via email and ProofHQ, creating documentation to verify all items’ names, codes, descriptions, retails, and images being used are correct and up to dateWork closely with assigned divisions leading up to the shipment of ads to address any possible issues and alternate retailsDigital (ALDI)Responsible for upkeep of the website, creation of weekly newsletter, and management of adhoc project cost estimatesCoordination of creative product and implementation of weekly newsletter; including creative development, production build of HTML emails, client review and approval, and scheduling of newsletter distributionConversion of print ad insertions to online representation, working with product manager, asset management team, and clients to ensure all products are properly displayed and described on the website, reviewing all updates once made to verify they were published without bugsTracking of all store grand openings, ensuring store details are displayed on the website and announcement emails are produced/scheduled

McCann Detroit

Played a pivotal role in the launch of a new product and business, PixelSquid. Was responsible for the creation, QA, and launch of the vendor submission pipeline. Created documentation and training used for the onboarding of new vendors and employees into the PixelSquid environment. Regularly communicated with and assisted international vendors responsible for 95% of the content on PixelSquid. Managed the quality assurance pipeline while supervising a team tasked with the technical and visual quality of content and delivery. Additional responsibilities included marketing and graphic design tasks such as: weekly email/newsletter creation (copy and graphics), design of banner ads, GIF creation showcasing product capabilities, etc.

PixelSquid

Associate Producer

Optimized assets for interactive application delivery.  Responsible for creation of standardized internal training, detailing quality and delivery expectations.  Provided quality assurance for multiple large asset volumes for PixelSquid while liaising with International Vendors, guiding peak quality visual imagery.

TurboSquid

Assistant Technical Artist

Working in a fast-paced team setting to provide high quality support for international vendors and customers.  Provided phone, chat, ticket, and email communication and support for a unique digital marketplace.  Assisted internal copyright with infringing vendors and takedown notices from agencies. Achieved high quality asset conversions from native to non-native format client formats.

Kevin Alimia