Blake Bartlett, a partner at OpenView, is a renowned expert in the field of Product Led Growth (PLG). In 2016, he coined the term "Product Led Growth," a model that has become the norm for business software, especially for leading SaaS companies, such as Zoom, Slack, Datadog, Calendly, and others. Bartlett's unique expertise helped him build a product for end-users that they could easily adopt with a self-serve funnel. Bartlett graduated from the University of Southern California and started his career as an associate at Kayne Anderson Capital Advisors. Afterward, he became a Vice President at Battery Ventures, where he gained extensive experience in the investment and business fields.

Currently, Bartlett is a Partner at OpenView, where he leads initiatives to help companies grow and scale sustainably through innovative go-to-market strategies. He is also a board member and investor in several technology companies, including Cypress.io, Highspot, Calendly, Zipwhip, Logikcull.com, Expensify, Pantheon Platform, Catchpoint Systems Inc, Tealium, Sprinklr, and Wayfair. Blake Bartlett's expertise, thought leadership, and innovation in modern business models ensure that he remains one of the leading experts in Product Led Growth, and he has become a vital asset to the OpenView team.