Vancouver Film School

The American Film Institute

Clatsop Community College

Warrenton High School

Strategic Marketing Director, ex-SIG Sauer, Kimber, Leupold

Portland, Oregon, United States

GUNLAND

Principal Strategist & Founder

- techlayoff on March 1st, 2023

-  Combine empathy, creative instinct and business savvy to challenge the assumptions our customers have made about the best ways to extract value from their ecosystems
-  Work directly with executives and key decision makers to shape the future of their businesses
-  Champions human-centered, entrepreneurial approach to strategic enterprise transformation
-  Develops original content, frameworks, concepts and visions to design and shape critical conversations with customers
-  Anticipates the key decisions and change levers needed to make progress, and create the organizational alignment and momentum towards a vision
-  The face of Automation Anywhere’s solution suite, with the ability to deftly speak to our capabilities and the possibilities of our products, services and solutions
            

    
    

    
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Automation Anywhere

Principal Strategist, Business Transformation

Provided strategy, messaging, content, and eCommerce focused consulting for radio and digital awareness campaigns and ongoing efforts.

Lone Wolf Arms - Media and Digital Content Strategy & Development (Radio, Email)

GTM media, messaging, and creative for @Primary Weapons Systems

Primary Weapons Systems - BDE Suppressor Market Launch & Media Engagement

Reporting to the CEO; responsible for developing and implementing successful marketing and sales strategies, in support of the overall vision and direction of RADIAN WEAPONS. Ensure all marketing (comms, advertising, digital, social, and PR) and sales efforts are aligned with overall business objectives and needs. Mentor and provide management and leadership expertise to small but growing, sales and marketing teams, and cross-department company members. Oversee execution of go-to-market tactical deployments in support of company strategies. Accountable for the performance and development of sales and marketing teams. Maintain existing, and build further, strong inside and outside relationships in support of overall company needs. Including but not limited to brand and marketing agencies, OEM partnerships, outside sales groups, operational structures that support sales and marketing functions (CRM, web, digital, etc), industry organizations, internal customer service, and product engineering and design teams.
            

    
    

    
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RADIAN - Sr. Sales & Marketing Manager (Acting Dir)

Managing all aspects of creative marketing, media engagement, budget development, and analytic strategy presentations between Portland Oregon's design and innovation team, and Janesville Wisconsin's operations group.

VIKTOS - Sr. Creative Marketing Manager

Leadership, strategy and tactical launch of five consolidated brands under a single portfolio brand. Led product messaging and positioning for global pivot to digital. Guiding and aligning development with Sweden and Germany brand teams' international tactical concepts. Provided global architecture and developed minute marketing plans as well as hands-on creation of marketing materials and content. PR, media, ecommerce, consumer nurturing and loyalty funnel mapping and development.

Laid off due to COVID-19 in May of 2020.
            

    
    

    
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RUAG Ammotec

Sr. Global Digital Marketing Manager

Reporting directly to President, responsible for all division Brand development, Marketing, Sales Enablement, and SIG Brand alignment. Complete strategy-through-execution market positioning, messaging, advertising, media/PR, influencer/celebrity sponsorships, packaging, POS, localized events. Member of the global content team. Saw division grow 170% during tenure, with the largest product category launch in division history: Ballistic Data XChange

SIG SAUER, Inc.

Division Marketing Director, Electro-Optics

Clients: Walmart, DMC Global, Urban Airship, Amobee

Liquid Agency

Sr. Manager, Digital Services Group

Responsible for the success of two international consumer brand sites, <a href="http://leupold.com">leupold.com</a>, <a href="http://redfield.com">redfield.com</a>, and consumer direct eCommerce site, <a href="http://customshop.leupold.com">customshop.leupold.com</a>.

Performance Indicators:

-   Lead digital team direct-reports for a rebuilt of online brand properties to modern UX, SEO and IS standards, including mobile, (Managing a CapEx budget over 1 million)
-   Devised and implemented strategy that saw a 64% increase overall unique site visits over a 3 year period. (Over 3.5 million)
-   Increase site loyalty 8% with content marketing strategy.
-   4650% increase in social marketing engagement. 6 page/properties on 3 platforms from inception to totaling over 125,000 unique social advocates. Program success warranted hiring social media direct report.
-   Created the in-house product development service, Artemis which changed product creation process and brought efficiencies to to-market launches.
-   Maintained relations with online retail vendors, and online partner channels.

Strategist for varied online, integrated offline products and programs for all domestic and international markets. Created interactive brand strategy and identifiying opportunities to align with yearly company and board set objectives. Presented objectives and performance to executive, board, shareholders and external staff.

Mentored and lead team of 6 direct reports; collaborated with internal IS, IT, product line managers, engineering, and manufacturing teams; partnered with 4 external agencies for implementation and infrastructure support. Initiated and brainstormed creative direction and UX/IA designs, produced social content to fulfill company’s social media initiatives and marketing communications goals, developed SEO/SEM plans with external partners and internal development processes.

Supported Sr. Brand Manager in managing and budgeting for over-all Brand Communications department, and budgetary decisions including media, agencies, and vendors.
            

    
    

    
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Leupold & Stevens, Inc.

Interactive Marketing Manager

- Key contributor to developing strategic, integrated interactive brand marketing plans and proposals by leveraging online and operational expertise and critical insight.
-  Lead and mentor a collaborative team assembled from full breadth of agency’s services. (Interactive, PR, Social/Earned Media, Metrics, Film-Video, Creative, including additional outside agency vendors)
-  Primary liaison to client during campaign and project lifecycles, providing consistent and timely communication; advising on emerging technologies, tactical and strategic engagement and opportunities.
-  Oversee development of interactive campaign deliverables from project/program campaign pitch and inception through final delivery and project wrap. Ensured project team was setup for success to complete project. Facilitate team collaboration/communication.
-  Create/maintain/enforce schedules, budgets and project status.
-  Profit & Lost reporting. Includes: create/submit Purchase Orders, Check Requests, and Expense Reports.
-  Enforce quality control across myriad of platforms.
-  Determine/monitor resource requirements/issues.
-  Collaborate with Traffic Managers, Studio Managers and others as needed to identify and contract third-party vendors. Escalate issues as needed when project scope, budget and/or client expectations are at risk.

Clients: ASUStek, AT&T, Lenovo, Intel
            

    
    

    
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Chambara Studio

Creative Media Development - Sr. Producer

Digital consultant for traditional, PR, and interactive agencies, plus client-side organizations. For projects and client service's related to social media, eCommerce, online and digital strategy, large scale software/application deployments and development, usually outside of their expertise.

-  Participated in overall strategic planning by identifying interactive opportunities and translating them into effectively integrated digital initiatives
-  Developed interactive strategy briefs that encapsulate and support business objectives
-  Built Social Media engagement strategy, concepting activations for events, and shows relating to social aggregation and building.
-  Ensured projects meet objectives set forth in strategy brief during project implementation and ongoing maintenance
-  Served as a major client contact for strategic planning and implementation of interactive projects
-  Worked with Project Managers to ensure best possible work while remaining within standards, budget and schedule
-  Participate in new business pitches and the identification of new opportunities with existing clients

Clients include/d: (R/West, ID Branding, Leopold Ketel & Partners, Smith & Wesson, White Horse)

Example Projects included: (FLIR, Columbia Sportswear, WebMD, Nike EPIC, Nike Global Media, Belacord, Roseburg Forest Products, Friedrich Air Conditioners)
            

    
    

    
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Sr. Digital Strategist & Producer

Was actively recruited to lead agency interaction with Columbia Sportswear Company (CSC). Solid rapport based client management and internal agency process review were key factors in my recruitment.

Lead strategy and design teams for award winning redesign of <a href="http://columbia.com">columbia.com</a> and <a href="http://montrail.com">montrail.com</a> for 2009 preparedness of emergence into e-commerce market. Managed all projects and initiatives for CSC totaling over 4+ million in retained revenue for White Horse. In addition to above website redesigns and planning. developed 2008 retainer contracts while overseeing media services and publishing, viral campaigns, desktop widgets and lead weekly face-to-face meeting with CSC.

Clients: Columbia Sportswear Company, FEI
            

    
    

    
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White Horse - Senior Digital Project Manager

MARKETING MANAGER: Managed 2008 marketing strategy while instituting expansive marketing plan that would launch new brand identity and collective voice. • Cooperatively oversaw creation of brand refresh and guidelines. • Nurtured vendor relationships for joint-marketing online, video and print campaigns launching as lead into 2008. • Reviewed online website analytical data for existing ad campaigns and altered to propel rankings and exposure through optimization.

PROJECT MANAGER (Interactive): Responsible for building project time-lines, milestones and assuring all details are completed by strategy, creative and programming teams. • Ensured budgets were adhered to and actively mitigated possible risks and challenges projects may encounter, while addressing their circumvention. • Through friendly rapport based client relationships, procured new business and new opportunities for company growth. • Motivated and engaged teammates to bring out their best qualities and positively affected company culture

Clients: Nike, Intel, Nau, Outrigger Hotels & Resorts, Aspen Investments, Provenance Hotels, Ariat International
            

    
    

    
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Opus Creative

Marketing Manager

BRAND DEVELOPMENT: Actively accreted content, assets and materials in a burgeoning international brand. Ended tenure maintaining a media buy budget in excess of 1.6 million dollars a year; utilizing existing in-house team structure while nurturing and expanding external agency relationships. Developed company website personally from creative assets created by myself and outside agency backup.

Maintained a multifaceted role, responsible for interactive, print and televised project launches. In addition to these roles, was team supervisor of customer relation specialists, propagating process and materials for direct mail campaign that targeted worldwide end user customers, direct vendors and media editorial VIPs. Managed complete company wide brand marketing initiatives and design implementation from initial strategy to development; creating and critiquing materials through design, proof and print with results that were stunning, precise, under deadline, on budget and award winning.

VENDOR MANAGEMENT:
-     Agency Liaison
-     Relationship Management

WEBMASTER & COMMUNITY MANAGER

Design and developed company online presence. Maintained a thriving product focused community forum of 370,000 subscribers.

Presentational Layer Development (UI):
-  (X)HTML
-  Semantic markup
-  CSS
-  Lite AJAX
-  Lite Javascript & JQuery

Structural Layer Development (Back-end):
-  PHP
-  MySQL
-  Relational db

Behavioral Layer:

-  Lite Javascript & JQuery
            

    
    

    
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Kimber Mfg., Inc.

Marketing Communications Manager

Production Assistant for the following Pacific Northwest developed fims: Free Willy 2 (Astoria), The Postman (Estacada, Mololla), The Temp (Cannon Beach/Seaside), TMNT 3 Turtles Back in Time (Astoria/Knappa)

Lynn Twiss