Chris Yao is a talented marketing manager who has a proven track record of developing data-driven marketing strategies based on sound user experience research. Chris has worked on both client and agency-sides of the house and has experience in being a creative storyteller across various platforms and media. Chris is knowledgeable in UX typologies and agile methods of project management, and he is passionate about the brands and industries he markets in, such as leisure travel, aviation, and technology. With a degree from Nanyang Technological University Singapore and Fachhochschule Stuttgart - Hochschule der Medien, Chris has a strong educational background that has contributed to his successful career.

Chris has held numerous roles, including Manager at Singapore Tourism Board, Account Executive at TBWA\ Group Singapore, Photo Editor at The Nanyang Chronicle, Head of Marketing Communications at Communication and Information Club, and more. Chris also has experience as a freelance photographer at Mu Yao Photography and Design and as a Corporate Communications Officer at Victoria School Singapore.

Outside of work, Chris enjoys discussing geopolitics, art history, architecture, travel, and food. Chris also enjoys taking in interesting factoids from obscure YouTube channels, such as Wendover Productions.