Lizbeth Pal is a creative storyteller with over 9 years' experience in brand, experiential and social campaigns. She studied Bachelor of Media Communications and Journalism, Human Resources Management at the University of New South Wales. Lizbeth is a TEDx speaker and Spikes Asia Awards associate. As an independent social strategist and presenter at Runaway Strategist, Lizbeth contributed to the digital and social success of the agency's clients. At Jack Morton Worldwide, she worked her way up from strategy coordinator to associate strategist to creative strategist. She was also a former business journalism assistant at Loyalty Media and served as a Sky News intern at Sky News Australia. Her expertise led her to become the regional social lead and director of content and partnerships at Bonsey Jaden, a top digital agency in Singapore.