Meher Boualem is a highly educated marketing analytics professional with experience in data analysis and engineering. She holds a Bachelor's degree in Finance from Institut Supérieur de Gestion de Tunis and Masters in Engineering and Economic Data Analysis from Ecole Supérieure des Sciences économiques et Commerciales de Tunis. Throughout her career, Boualem has gained experience in various roles at MASS Analytics, including Junior Data Analyst, Senior Marketing Analyst, and Marketing Analytics Team Manager. Additionally, she has honed her skills through internships at Ooredoo Tunisie and BANQUE DE TUNISIE. With measuring key performance indicators, interpretation and creating easy to understand reports of complex data at the heart of her work, Boualem has become a well-versed professional in data-driven decision-making, forecasting, trend analysis, and creating marketing strategies that generate results.